Responsibilities
Position – Demand account manager
Analyze accounts to provide custom advertising solutions for advertisers to increase efficiency and meet advertiser Key Performance Indicators (KPIs)
- Partner closely with the global sales team to deliver towards business goals, and build a strong understanding of digital advertising ecosystem.
- Advice clients on opportunities associated with key trends and potential business impact
Execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
- Create hypotheses and executing A/B tests to understand the pointers of impact. Analysis and execution of new tactics and innovations to elevate performance against multiple KPIs for the brands.
- Serving as the account owner for programmatic for a top automobile brand in India with focus on programmatic planning and execution, trading, analysis and campaign evaluation.
- Acting as Point of Contact in coordinating cross-functional efforts linked to the campaigns, with marketing ops & agency stakeholders.
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Good to have
Good industry relationships
In depth knowledge of how agencies and exchanges works
Quialification –
Bachelor with any degree having priori experience working with agency
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