Products


Impact ads

ACEx, designs the templates and ads specific for the direct deals where those ads will render as per the contextual text present on the site.

  • Elevate your inventory quality with robust machine learning algorithm
  • Limits chargeback - Chargebacks hurt your bottom line and lead to uncomfortable negotiations. Leverage pre-bid filtering to prevent ad fraud and real-time reporting to quickly spot and remedy problematic sources.
  • Helps strategic decision to offer the highest traffic quality for their customers. Though its ML, it detect a modest amount of quality traffic, they felt this wasn’t enough to achieve their goal.

Private Marketplace

PMPs enable advertisers and their buy-side partners to procure premium inventory through relationships with known publishers, not to mention other major benefits such as fee transparency and enhanced performance.

Simultaneously, brands are actively increasing ad spending on the platform where they are more likely to find consumers: mobile apps. On average, 88 percent of daily time spent with mobile devices—nearly 3 hours per day

Beyond eCPMs, PMPs have the potential to lift overall digital revenue by tapping into incremental budgets.

Publishers looking for the scale and data advantages of the open market, with the predictability and safeguards of direct sold campaigns, will find private marketplace (PMP) and private marketplace guaranteed (PMP-G) deals provide the best of both worlds. Let us know how we can help you connect to PMP deals today.

Audience analytics

  • Understanding what an audience does is not enough, you must know WHY they do it.
  • Limits chargeback - Chargebacks hurt your bottomThe last thing a marketer needs is yet another dashboard!
  • Marketers recognize the value of quality data but find it difficult to substantiate paying the premium.
  • it’s a thing / look it up! If you don’t understand blockchain already – catch up.
  • Attribution, start simple and work up, don’t wait for the perfect dataset – it wont happen.
  • Audience Analytics & Insight teams of the future need to be flexible and agile, avoid chasing after the next new bright shiny technology and improve story telling skills.